If you are in the creative space, it is often a challenge to both produce the work and be creative and then figure out how to market your work - that takes some creativity also. But, emerging as the best way for small and medium size businesses to market themselves and their products is Inbound Marketing - the new marketing methodology that helps you Get Found online by people who are looking for what you have to offer, Convert those visitors to your site to leads and customers, and Analyze your results so that you can continually improve. 

All of the tools, training and methodology are available from HubSpot - www.hubspot.com, based in Cambridge MA. Hubspot has emerged as the leader in Inbound Marketing and recently raised an additional $32 million investment from Sequioa Ventures, Google, and Salesforce. 

As an artist, I use all of the HubSpot tools to help me to market my art and design that features seaside and urban art images and pieces - including original art, prints, tshirts and other products. Inbound Marketing has helped my art business dramatically increasing both the number of visitors to my site as well as sales.